About Us

My name is Sina Zere and I'm the founder of Buff Experts, a juicy, bold and plant-powered collection of body care products. I'm a Habesha woman who loves beauty, books, and cake and discovered I'm really good at creating the former and even better at inhaling the latter two.

Ever notice that face skin gets all the attention? The Buff Experts line of clean body care beauty products is crafted to pamper and protect all our gorgeous nooks and crannies that require tender care. The focus is on high-quality, plant-powered ingredients that cleanse, moisturize and protect from tip-to-toe. Our products feel good, smell good, and make you look oh-soo good. As an African-Canadian woman, I'm fascinated by the flora and fauna of my heritage. These include beautiful ingredients like guava, aloe and prickly pear, honey, sesame and coffee. The plants and ingredients that have been the source of African women's beauty routines over the centuries is something I want to honour in Buff Experts. 

A note about our intimate care products: this collection is near and dear to my heart. I suffered terribly from gynecological issues as a very young woman and through education and natural products was finally able to reclaim my health. V-care is important because frankly, our lady bits deserve TLC. I envision a new generation of women who are educated on and empowered to properly take care of their lady gardens. We’re at the beginning of a revolution in our personal wellness and I hope you’ll join me in helping women everywhere access great care for down there.



Founder of Buff Experts